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Helping to Demystify Social Media

Helping to Demystify Social Media

I've been investing heavily in marketing over the past few years and I wanted to take a moment to talk about how to demystify social media. I was hesitant to even start a blog a few years ago. My husband who is a technology marketer, encouraged me to start publishing...

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Winning the Seller’s Heart and the Home of Your Dreams

Winning the Seller’s Heart and the Home of Your Dreams

Many home buyers find it surprising that building personal rapport with the seller of a property can actually make a meaningful difference in winning or losing the home of your dreams. Most buyers assume that price is the only thing that really matters for sellers and...

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Should Home Sellers Beware of iBuyers?

Should Home Sellers Beware of iBuyers?

A new real estate business model has emerged over the past several years that is creating confusion and fear among home buyers, sellers, and real estate professionals. Under what is known as an iBuyer or ‘Instant Buyer’ model, Start-up companies and established...

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Details of Closing a Home Purchase

Details of Closing a Home Purchase

The details around the process of a home purchase can seem daunting. Especially for first time buyers, the legal requirements and seemingly arcane group of vendors to work with is particularly confusing. With a bit of knowledge and an experienced real estate agent,...

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Tips For a Smooth Escrow Process

Tips For a Smooth Escrow Process

The escrow process in a real estate transaction often feels mystifying and opaque for first time home buyers. Having a better understanding of the reason for an escrow period and what occurs during this stage will enable you to better communicate with all parties to...

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