When to Engage a Real Estate Agent?

by | Jan 20, 2025 | Financial Review

Thinking about buying or selling a house is a major life decision, and knowing when to seek the services of a real estate agent can be just as important as your decision to move forward with the purchase or sale. Whether you’re just gathering information or actively preparing for a transaction, engaging a qualified real estate agent early can significantly inform your strategy and set you up for success.

For buyers, this early consultation can provide access to referrals for qualified local lenders, open home listing search platforms, market analyses, consideration of long-term financial goals, and even insight into school districts and commuting options. For sellers, an experienced agent can guide you through the selling process, help determine the best time to list your home, advise on necessary repairs and reports, provide a comparative market analysis for proper pricing, and assemble a team of professionals to prepare and market your home effectively.

Understanding the Changes in Real Estate Representation

In light of recent developments, it’s essential for both buyers and sellers to understand the current state of real estate representation. A significant change stems from the 2023 Sitzer/Burnett settlement, a class-action lawsuit that redefined real estate agent commission structures. The settlement requires that buyers must now sign a buyer representation agreement with their agent before they begin searching for homes. This ensures that both parties understand their obligations and fees upfront, and it helps clarify the buyer’s expectations around agent services.

Previously, many buyers assumed that their agent’s fees would be covered by the seller. However, following the settlement, commissions are more likely to be negotiated between the buyer and the agent directly, making it critical for buyers to discuss fees with their agent early in the process.

How Buyer Agent Fees Work

The structure of how buyer’s agent fees are paid has evolved, and understanding these changes is crucial. Typically, in a real estate transaction, the buyer’s agent’s commission was traditionally paid by the seller, usually through the sale price of the home. However, after the settlement, this practice may change, with buyers sometimes paying the agent’s fees directly or negotiating a contribution from the seller.

There are three main ways that buyer’s agent fees can be covered:

  1. The Buyer Pays: In some cases, the buyer may pay their agent directly. This can happen when the seller does not offer buyer concessions or if the buyer’s agent and seller’s agent agree to a different payment structure.
  2. The Seller Pays: This arrangement continues to be common in Berkeley, where buyers often include their agent’s fees in their purchase offer, which the seller then agrees to cover.
  3. A Combination of Both: In some transactions, a combination of both the buyer and seller may contribute to the buyer’s agent’s fee. This can occur when the buyer’s agent negotiates a fee with the seller or if there are unique terms in the sale agreement.

Any portion of the buyer’s agent fee that is borne by the buyer will be a line item on the final settlement sheet from the Title company.

Understanding how agent fees work—and how they are negotiated—helps buyers plan their budgets more accurately and ensures they are prepared for the financial aspects of their home search.

The Benefits of Working with a Real Estate Agent Early

Even if you’re not yet ready to buy or sell, consulting with an experienced real estate agent can be highly beneficial. An agent can help you gather critical information for your future decision-making, including:

Buyer Guidance: For buyers, an agent’s early involvement can provide you with helpful insights into the market, a list of available properties, and a deeper understanding of the factors influencing home prices.

Seller Support: Sellers benefit from an early consultation as well, where the agent can provide a thorough home evaluation and market analysis to help you understand the potential value of your property. They can also recommend home upgrades that will deliver a return on investment when it comes time to sell the property.

Strategic Planning: For both buyers and sellers, having a professional agent at your side ensures you have a roadmap to follow, including how to prepare for your search, financial considerations, and negotiating tactics.

This is especially valuable when navigating potential challenges and obstacles in the process. Whether it’s understanding local market conditions or managing the emotional aspects of a large financial transaction, a great agent helps ensure you are well-prepared and confident in your decisions.

No Downside

A common misconception is that buyers must pay for their agent’s services upfront. However, for many buyers, the seller will end up covering the commission for both the buyer’s and seller’s agents. This means that, unless otherwise negotiated, you can take advantage of expert advice and guidance without incurring direct costs. As a buyer you will still have to sign a representation agreement with your representative, but your agent only is compensated when you purchase a home, so there is no downside to engaging with a Realtor as early as possible.

By engaging an agent early, you get the opportunity to ask questions, review market trends, and learn about the ins and outs of home buying without committing financially until you’re ready to move forward.

Final Thoughts

Real estate is a complex and evolving field. Whether you’re buying or selling, an experienced agent is invaluable in helping you navigate this process. From understanding changes to commission structures and buyer representation agreements to managing expectations and building strategies, real estate agents offer the expertise and insight you need to succeed.

If you’re considering a future home purchase or sale, please reach out to me for a free financial market analysis and consultation. Let’s work together to develop a strategy that ensures your long-term success and helps you make the most informed decisions possible.

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